Just get information from PRINT+PROMO that lawmakers in Florida passed a bill to allow beer compaines to supply free glasses to bars and restaurants.
It is really a battle which has different comments, whether beer companies should be able to provide them with free branded glasswares.
We get to know that Florida establishments pay for branded glasswares at wholesale cost. But, the lawmaker, Anheuser0Busch wants to change that, making the breweries and beer distributors to provide restaurants and bars with free glasswares.
Absolutely, a lot of bars are in favor of this. As it will save them a lot on glasswares. And no doubt, some small craft breweries don’t want this. Also, some bigger company like Millercoors don’t either. They said to give free glasswares will influence the beer sales volume. From my sight, the cost is the big deal. According to the calculation, it would cost a brewer with 350 retail customers about $210,000 annually to provide the maximum amount of free glasses allowed under the bill.
As a specialist of glasswares, now we need to think how to low down the cost for brewers on the branded glasswares. We all know the branded glasswares is the best way to promote the beer or brewery. But providing glasswares with lower cost will be a help for their sales. ITS glassware is always providing the best suitable and the most convenient solutions for you.
Thanks for
Brendan Menapace is an assistant content editor for Promo Marketing. While writing and editing stories come naturally to him, writing his own bio does not.
